Take Care of Serious Word Choice Mistakes before Printing
Confusion is something that repels! Nobody wants to stay in confusion and when something is confusing, the common human tendency is to reject it if possible. So, if you are considering cheap printing solutions for your promotional materials, it’s time to remember that clarity is one of the key aspects of the written word. In order to maintain high level of clarity, you must avoid choosing the wrong words.
Here are some examples of wrong word choice that you must avoid at any cost.
Doubtful words
Some words are not specific enough to deliver the message that you wish to send across. Vague words diminish the power of your promotional materials, since the audience is kept in the dark regarding the intention of the company. One instance of a vague sentence is “Our product is good”. To some the word good may be synonymous with superior quality while to others; good may signify a level below ‘excellent’ or ‘great’.
Whenever you can, choose descriptive words to give a clear idea to the audience. Use clearly defined words such as ‘inexpensive’, ‘durable’, etc. which will effectively convey what you want to say.
Misused words
Do not go for cheap printing without eliminating misused words from your promotional material. Many people have the tendency to use certain words wrongly either because they are unaware of the real meaning or because the incorrect word sounds similar to the word they intended to use. Improper word choice may sometimes result from errors in grammar and spelling, but whatever may be the case, you must make your copy free from them.
If a car dealer uses the phrase “your vehicle is ensured” in place of “your vehicle is insured” it can lead to a lot of miscommunication. While ‘ensured’ means guaranteed, insured means ‘protected by insurance’.
Words that might mean something negative
Do you want your promotional material to offend the target audience? Definitely not! Therefore, avoiding words with negative connotations is something that you must think of before developing a flyer, brochure or leaflet for cheap printing. The words you choose must not have double meanings or they should not signify anything negative to offend the reader.
For instance, if you are selling a beauty cream, the sentence ‘get a youthful look with our product’ is much better that ‘get a juvenile look with our product’. Both are related to youth, but while ‘youthful’ is more associated with vitality, childhood, cheerfulness, the word ‘juvenile’ can possess negative connotations, implying a kind of immaturity.
Mismatched words
Some words are not wrong, but they can convey the wrong message by going against your brand. For example when you are selling a diamond necklace to high-end customers, using the word ‘cute’ to describe your product may demean its value. The right word to use here is ‘elegant’, because this word goes well with upscale consumers.
Once you choose the right word and go for cheap printing in Sydney, there are higher chances of creating the right impact with your promotional material. So, choose it right, and print it right!