Is Your Business Doing Enough of Word of Mouth Marketing?
Every successful business combines a number of marketing methodologies to ensure that the message conveyed has a right impact on the target audience. Cheap flyer printing in Sydney works well with a larger number of businesses but if you can combine the same with word of mouth marketing, you indeed get more results. Many are of the opinion that word of mouth marketing happens by itself, but sometimes it does not. So, the question is, are you doing enough to trigger word of mouth marketing?
Here are three fruitful ways in which you can boost your business through driving referrals and encouraging word of mouth marketing.
1. Provide incentives for every referral
Decide the amount of money you can spend on every customer who gets you a fresh customer. Keeping this in mind design a referral system and include the same as you begin cheap flyer printing. Once your clients are happy with your services or products, you must take this opportunity to encourage clients to go for word of mouth marketing.
Have some strategy in place to reward customers who refer your name to others. For instance, you may include something like- “Bring in a friend to join our gym and get one month’s membership absolutely free!”
2. Have something big for those clients who are big
Amongst the products or services that you sell, which is the most expensive one? Do you have a strategy in place to sell that particular product or service? One of the best strategies to go for is to ask the customers who have purchased these premium services and products to refer your business to other customers. Have a strong referral scheme for such products so that the customers who would be referring get rewarded aptly. In order words, if you have a specific clientele for these premium items or services, you must try your level best to capitalize on them.
3. Make your loyal customers happy with something creative and memorable
Offering something memorable to your existing customers will not cost your business much. However, if you do not do this, you might lose out on quality prospects. When you are good to your loyal customers and offer something to them as a simple good act of kindness, they will remember this gesture and will definitely talk about your simple act of kindness to others.
For instance, you can offer your loyal customers a free drink, a free coaching session for a couple of hours, two or three samples of a new product, and so on. Do something that is worth sharing with others, so that there is ample word of mouth marketing.
Cheap flyer printing in Sydney along with a powerful distribution campaign can help you penetrate the market in a very effective manner. But if you also add in the power of word of mouth marketing, the results are simply brilliant and will help your business generate good amount of leads. So, when you are distributing flyers, talk about some referral program that rewards existing customers appropriately.